We review where each consent came from and what it covers. Consent that cannot be traced is flagged, and those contacts are asked again before they receive campaigns.
Riyadh Solutions
Best Marketing automation and customer data company in Riyadh
Campaigns across channels from shared profiles, with consent checked before every message. Hosn Al Tomoh works with organisations in Riyadh on marketing automation, agreeing scope, responsibilities and proof of completion for each phase from the start.
Marketing automation runs campaigns across email, SMS, apps and paid media from shared customer profiles. Consent and preferences sit at the centre: every message has to respect what the customer agreed to and how they want to be contacted.
Saudi programmes usually have to account for the Essential Cybersecurity Controls of the National Cybersecurity Authority (NCA), the Personal Data Protection Law overseen by SDAIA and, for government entities, the standards of the Digital Government Authority. Banks answer to SAMA, and insurers to the Insurance Authority. We plan hosting, data classification and evidence around these from the start, and quote in Saudi riyals.
Before go-live, we run a full rehearsal of the cutover with the team who will operate the service, and agree in advance how problems will be escalated in the first weeks after launch.
Where you already work with systems integrators or vendors, we can deliver in partnership with them, with each party's responsibilities written into the contract.
Where the effort goes
We concentrate on the points below, because that is where the work usually stumbles.
- A preference centre that records consent by channel and by purpose.
- Segments built from CRM and behavioural data, each with a named owner.
- Reporting that links campaigns to pipeline and revenue.
What we check first
Campaigns go wrong when consent lives in several systems. We set up one consent record that every channel checks before it sends.
At the end of each phase we provide the proof your risk and audit teams need to file: test results, access reviews and signed handover documents.
Before you start
Practical questions from IT and procurement teams.
Each phase is scoped and priced separately, with the team, the deliverables and the acceptance criteria written down, and you receive an itemised quote before work starts.
Your team, unless you choose managed services. We name who is responsible for each component before launch, hand over the runbooks and train your people.
How the work runs
Four stages, each with clear criteria for moving to the next.
Discover
We document the current set-up, the people involved and the constraints, and agree what success looks like.
Design and plan
We set the target design, phases, test approach and acceptance criteria, and review them with your architects and risk team.
Build and test in stages
We deliver in increments, testing and demonstrating each one before the next begins.
Hand over
We hand over runbooks, train your team and support the launch, then formally transfer responsibility to the people you nominate.
Ready to mature your operations?
Book a technical consultation with our principal engineers to map out your architecture and transition plan.