We map the work to your home-market rules and to the GCC regulations that apply where the systems will run, and prepare the evidence in a form your compliance team can file.
Sydney Solutions
Best Marketing automation and customer data company in Sydney
Campaigns across channels from shared profiles, with consent checked before every message. Hosn Al Tomoh works with organisations in Sydney on marketing automation, agreeing scope, responsibilities and proof of completion for each phase from the start.
Marketing automation runs campaigns across email, SMS, apps and paid media from shared customer profiles. Consent and preferences sit at the centre: every message has to respect what the customer agreed to and how they want to be contacted.
We work with clients across the Middle East and beyond. For organisations in Sydney, that usually means a programme with a Gulf footprint: we plan for your home-market data protection rules and for the GCC laws, such as the UAE and Saudi personal data protection laws, that apply where systems and data will sit.
Before go-live, we run a full rehearsal of the cutover with the team who will operate the service, and agree in advance how problems will be escalated in the first weeks after launch.
Where you already work with systems integrators or vendors, we can deliver in partnership with them, with each party's responsibilities written into the contract.
Where the effort goes
We concentrate on the points below, because that is where the work usually stumbles.
- A preference centre that records consent by channel and by purpose.
- Segments built from CRM and behavioural data, each with a named owner.
- Reporting that links campaigns to pipeline and revenue.
Where programmes go wrong
Campaigns go wrong when consent lives in several systems. We set up one consent record that every channel checks before it sends.
We record decisions, responsibilities and test results as we go, so internal audit and regulators can trace every decision and who approved it.
Common questions
What buyers usually ask before a first workshop.
We review where each consent came from and what it covers. Consent that cannot be traced is flagged, and those contacts are asked again before they receive campaigns.
Yes. We document the current integrations first and keep existing systems running alongside the new ones until the switch-over is proven.
Stages of the work
A phased approach, from assessment to knowledge transfer.
Assess
We review the current state, the risks and the quick wins.
Plan
We draw up a phased plan with scope, team, responsibilities and acceptance criteria for each phase.
Deliver and verify
We deliver in phases and show that each one meets its criteria.
Transfer knowledge
We document what we built and train your teams to run and change it.
Ready to mature your operations?
Book a technical consultation with our principal engineers to map out your architecture and transition plan.