Industry focus

Control tower visibility

We help planners act on late shipments before customers notice them.

Empty data centre aisle between rows of server racks

A control tower brings shipment events from carriers, warehouses and ports into one view, so teams manage exceptions rather than spreadsheets. We define the events and thresholds that matter, score ETA confidence from real data and give planners scenarios for disruptions.

Many lanes run through Jebel Ali and Khalifa Port in the UAE and Saudi ports such as Jeddah Islamic Port and King Abdulaziz Port in Dammam, so port and customs events from both countries feed the same view.

What we deliver

  • Event model

    Milestones and thresholds agreed for each lane, so alerts mean something.

  • ETA confidence

    Arrival estimates scored from carrier, port and historical data, with the basis shown.

  • Exception management

    Each exception routed to an owner, with options and scenarios for recovery.

What to have in place first

Partners and authorities all depend on the same data, so these points are worth settling before work starts.

  • The lanes to cover first are chosen.
  • Carriers can share milestone events electronically.
  • Exception owners are named for each lane.

Talk to us about control tower visibility

Tell us about your current systems, the compliance themes you cannot compromise on and your timeline. We will come back with a phased plan, a staffing model and a risk register.

Request a phased plan