Consent at source
Consent captured in every channel and respected by every downstream tool.
Industry focus
Loyalty and personalisation
We run loyalty and personalisation on consent customers have actually given, with offers that stay within margin.
Loyalty and personalisation only pay off when customers have agreed to how their data is used. We set up the customer data platform with consent recorded at source, put guardrails on promotions so offers stay within margin, and run experiments that show what actually changed behaviour.
Consent and profiling must respect the UAE federal law on personal data protection and Saudi Arabia's Personal Data Protection Law, overseen by SDAIA, including the rules on direct marketing.
What we deliver
Promotion guardrails
Rules that cap discounts, stacking and eligibility before an offer reaches a customer.
Experimentation
Control groups and agreed measures, so personalisation is judged on results rather than activity.
What to have in place first
The trading calendar leaves little room for change, so these points are best agreed before the next peak.
- The privacy office has stated how consent is recorded today.
- Finance has set the margin limits for promotions.
- Measures of success are agreed before the first campaign.
Talk to us about loyalty and personalisation
Share where you are today and the dates that matter. We will propose a first phase with clear scope, owners and costs.