Blueprint and governance
The tracking plan, user identity rules, channel consent model and naming conventions are agreed first, and marketing, the app product owner and the data protection officer sign them off.
Platform implementation
Braze
We implement Braze for app-first brands, with SDKs in your iOS, Android and web apps, Canvas journeys across push, in-app and email, and event data arriving as users act.
Braze work starts in the app rather than the marketing team: SDK integration, the events and attributes you track, and how users are identified when they log in. The value shows later in Canvas, where journeys react to those events as they happen. In the region that usually means right-to-left layouts for in-app messages and Content Cards, send times set to each market's time zone and adjusted for Ramadan routines, and a push opt-in prompt that explains its value in Arabic first.
We agree a tracking plan, then work with your app developers on SDK integration, push certificates and deep links. Canvas journeys combine push, in-app messages, Content Cards, email, SMS and WhatsApp, with Liquid and Connected Content pulling personalised data at send time. Currents streams engagement events back to your warehouse, and Braze Cloud Data Ingestion syncs attributes from it.
Braze and related product names may be trademarks of their respective owners.
How we implement Braze
Design, build, integration and run-state support, with each decision recorded for your steering committee.
SDK and event integration
Braze SDKs in iOS, Android and web against an agreed event taxonomy, with push and deep links tested on real devices before marketing relies on the data.
Canvas journey library
Onboarding, activation, win-back and transactional journeys in Canvas, each with a control group so that impact is measured rather than assumed.
Arabic in-app and Content Cards
Right-to-left templates for in-app messages and Content Cards, checked on both platforms and in both languages, including text that mixes Arabic and Latin script.
Hypercare and managed support
Braze SDK updates reach users only when your apps ship, so we align SDK upgrades with your app release cycle, review Braze release notes, and watch data point consumption, push delivery rates and Canvas conversion.
Braze and the app-first brand
Braze fits consumer brands whose customers live in a mobile app, such as delivery, retail, travel or digital banking, and who want journeys driven by in-app behaviour rather than batch email lists.
- App developers with time in the next releases for SDK work
- A tracking plan listing events, attributes and their owners
- Push, SMS and WhatsApp consent captured in the app and stored per user
- A warehouse or CDP to receive Currents data
Plan Braze with Hosn Al Tomoh
Share your current systems, compliance themes and integration map. We will return a phased plan, a risk register and a governance model for your stakeholders to review.