Blueprint and governance
The user identifier, event schema, catalogue structure and experiment rules are agreed first, and marketing, data engineering and the data protection officer sign them off.
Platform implementation
Iterable
We implement Iterable for growth teams that test constantly, with Workflow Studio journeys, catalogue-driven personalisation and experiments built into every send.
Iterable sits between email-first tools and app-first platforms: strong on email, SMS, push and in-app messages, with flexible data on every user profile. The work centres on getting events and catalogue data in cleanly, then giving marketers templates they can test without engineering help. In the Middle East this usually means catalogue items that carry Arabic and English names and prices in each market's currency, templates that switch direction with the language, and consent per channel under the UAE and Saudi data protection laws.
We design projects and the user identifier, email address or user ID, then connect events through the API, the SDKs or a CDP such as Segment. Catalog collections hold the products, content or offers that Handlebars templates pull into messages, and Workflow Studio journeys use filters, splits and delays tied to behaviour. Experiments on subject lines, content and send time are set up as standard.
Iterable and related product names may be trademarks of their respective owners.
How we implement Iterable
Implementation, customisation, deployment and ongoing support, with governance your steering committee can follow.
Catalogue-driven content
Catalog collections for products, offers or articles, kept fresh by feed or API, so one template personalises thousands of messages.
Experimentation as standard
A/B and multivariate experiments with holdout groups, and a written rule for when a winner is declared and rolled out.
Data feeds and Smart Ingest
Data feeds for send-time content, and Smart Ingest syncing profiles from your warehouse, so marketers segment on data the business already trusts.
Hypercare and managed support
Iterable ships platform changes continuously, so we read its release notes, audit active workflows and templates each quarter, and watch deliverability, unsubscribes and experiment results.
Is Iterable the right size?
Iterable fits mid-sized and growing consumer brands that want more data flexibility than a basic email tool and a lighter set-up than an enterprise marketing suite, with marketers who run their own tests.
- A stable user identifier across app, web and email
- Event data available through SDKs, API or a CDP
- Product or content data that can feed catalogue collections
- A marketing team that wants to own its testing calendar
Plan Iterable with Hosn Al Tomoh
Tell us what the platform needs to do and when. We will propose a first phase with scope, team and an itemised quotation.