Blueprint and governance
The data model, contact key strategy, business unit structure and consent rules are agreed before any journey is built, and marketing, the data protection officer and IT sign them off.
Platform implementation
Salesforce Marketing Cloud
We implement Salesforce Marketing Cloud for consumer brands that message at scale, with data extensions, Journey Builder and sender authentication set up so journeys stay fast, personal and compliant.
Data comes first in Marketing Cloud Engagement: how contacts and their attributes land in data extensions, how they relate in Contact Builder, and how SQL queries in Automation Studio prepare audiences each day. Brands in the Middle East usually need Arabic and English versions of every message, SMS sent from registered sender IDs, and consent recorded under Saudi Arabia's PDPL and the UAE data protection law.
We design business units, sender profiles and a dedicated sending domain, then build journeys in Journey Builder with entry sources from data extensions, APIs or Salesforce CRM. Content Builder holds reusable Arabic and English blocks, and AMPscript handles personalisation the standard tools cannot. Marketing Cloud Connect links to Sales Cloud or Service Cloud where those are in use, and an IP warm-up plan protects deliverability at launch.
Salesforce and related marks are trademarks of Salesforce, Inc.
How we implement Salesforce Marketing Cloud
From blueprint to go-live and beyond: configuration, integration and support from one accountable team.
Data extensions and automation
A data model of sendable and lookup data extensions, with Automation Studio imports and SQL activities scheduled and monitored.
Mobile messaging
MobileConnect for SMS and MobilePush for app notifications, with sender IDs registered in each market and quiet hours respected.
Web and app personalisation
Content personalised through Marketing Cloud Personalisation, with recipes and segments tested against a holdout group before they go live.
Hypercare and managed support
Salesforce issues regular Marketing Cloud releases with advance notes, so we review them, monitor automation failures, journey errors, bounce and complaint rates, and keep retention policies on data extensions so storage does not grow unchecked.
Before choosing Marketing Cloud
Marketing Cloud suits consumer businesses with large audiences and many channels, especially those already on Salesforce CRM, and with technical marketers or developers who can work in SQL and AMPscript.
- A contact key chosen and present across source systems
- Technical marketers comfortable with SQL and AMPscript
- A dedicated sending domain and an IP warm-up plan
- Consent and preference data ready to load into data extensions
Plan Salesforce Marketing Cloud with Hosn Al Tomoh
Tell us what the platform needs to do and when. We will propose a first phase with scope, team and an itemised quotation.