Customer data and consent
Profiles built from agreed sources, with consent and contact preferences recorded and enforced.
Industry context
Marketing automation and customer data in manufacturing
We set up marketing automation so every journey uses only the data and consent it is allowed to use.
Marketing automation joins customer data, consent and campaign tools, so the first job is deciding which data may be used for which message. We set up the data connections, consent capture and journey templates, then train the team that will run campaigns.
Manufacturers plan around production schedules, maintenance shutdowns and suppliers in several countries, and their finance, commercial and people processes follow the same calendar. Plant, quality and business owners need changes timed so they do not disrupt month-end, production or audits. Marketing consent falls under the UAE PDPL and the Saudi PDPL, and TDRA and CST set the rules for SMS sender registration, so we configure channels market by market.
After stabilisation we hand over to your teams or keep running the service with you.
Alongside sector regulation, we often map delivery evidence to cross-industry baselines such as the UAE Information Assurance Regulation issued by TDRA, the NCA Essential Cybersecurity Controls in Saudi Arabia and the NIST Cybersecurity Framework, which many risk reviewers already use.
How the work is organised
From design to stable operation, with the evidence internal audit and your finance and risk teams ask for.
Journeys and campaigns
Journey templates, segments and message approval steps configured for your teams.
Measurement
Campaign and journey results reported against agreed measures, with control groups where useful.
Quality and audit records
We keep approvals, changes and reference data in a form your internal and external auditors can review.
Channel set-up
Email, SMS, app and WhatsApp channels configured with sender registration and opt-out handling.
Bilingual content
Arabic and English templates, with right-to-left layouts tested on the devices customers use.
Checks before you start
Marketing automation is ready to start when consent is recorded reliably and the team has a first journey it wants to run.
- The current state of site and supplier data has been reviewed, even if it is incomplete.
- Marketing and the privacy office have agreed which data may be used in which channels.
- The first journeys, and the measure each one should move, have been chosen.
Plan marketing automation and customer data in manufacturing
Tell us where you are today and which dates matter. We will propose a first phase with scope, owners and an itemised quotation.