Customer data and consent
Profiles built from agreed sources, with consent and contact preferences recorded and enforced.
Industry context
Marketing automation and customer data in telecoms
We set up marketing automation so every journey uses only the data and consent it is allowed to use.
Marketing automation joins customer data, consent and campaign tools, so the first job is deciding which data may be used for which message. We set up the data connections, consent capture and journey templates, then train the team that will run campaigns.
Telecom operators change their networks in agreed windows, under the obligations of TDRA in the UAE or CST in Saudi Arabia, and their customers notice every outage. Network engineers, product managers and care teams need to see the impact of each change on service before it is approved. Marketing consent falls under the UAE PDPL and the Saudi PDPL, and TDRA and CST set the rules for SMS sender registration, so we configure channels market by market.
We hand over with runbooks and training, and can stay on under agreed service levels.
Alongside sector regulation, we often map delivery evidence to cross-industry baselines such as the UAE Information Assurance Regulation issued by TDRA, the NCA Essential Cybersecurity Controls in Saudi Arabia and the NIST Cybersecurity Framework, which many risk reviewers already use.
What the work covers
We design, deliver and stay until operation is stable, with evidence your procurement and risk teams can rely on.
Journeys and campaigns
Journey templates, segments and message approval steps configured for your teams.
Measurement
Campaign and journey results reported against agreed measures, with control groups where useful.
Telecom regulation
We map delivery evidence to the operator obligations set by TDRA in the UAE or the Communications, Space and Technology Commission in Saudi Arabia, including subscriber data protection requirements where they apply.
Channel set-up
Email, SMS, app and WhatsApp channels configured with sender registration and opt-out handling.
Bilingual content
Arabic and English templates, with right-to-left layouts tested on the devices customers use.
Signs you are ready to start
Marketing automation is ready to start when consent is recorded reliably and the team has a first journey it wants to run.
- Change windows and freeze periods for the network have been agreed.
- Marketing and the privacy office have agreed which data may be used in which channels.
- The first journeys, and the measure each one should move, have been chosen.
Plan marketing automation and customer data in telecoms
Share your current systems, compliance themes and timeline. We will return a phased plan, a staffing model and a risk register for your stakeholders to review.