Data profiling
An assessment of duplicates, gaps and conflicting values in the systems that hold each data domain.
Industry context
MDM, PIM and data quality in retail and e-commerce
We give each party, product, supplier or asset one trusted record, with matching rules and stewards agreed by the business.
Master data work is about matching rules, data ownership and stewardship rather than software alone. We profile your data, agree the rules with the business and set up the workflows people use to keep records correct.
Retailers trade on thin margins, with peaks around Ramadan, Eid and White Friday and customers who move between app, website and store in a single purchase. Merchandising, store operations and digital teams each own part of that journey, so we plan changes around the trading calendar. Arabic and English spellings of the same name, national ID and commercial registration numbers, and UAE and Saudi address formats each need their own matching rules.
After stabilisation we hand over to your teams or keep running the service with you.
Alongside sector regulation, we often map delivery evidence to cross-industry baselines such as the UAE Information Assurance Regulation issued by TDRA, the NCA Essential Cybersecurity Controls in Saudi Arabia and the NIST Cybersecurity Framework, which many risk reviewers already use.
What we deliver
Specialists in retail and e-commerce and platform engineers, with you from design to stable operation.
Matching and survivorship
Rules for matching records and choosing the trusted value, agreed with the data owners.
Stewardship workflows
Queues and approvals for data stewards, with quality measures reported to data owners.
Consumer and data rules
We design consent, returns and customer data handling around consumer protection rules and personal data law in each market, such as the UAE PDPL and the Saudi PDPL, with ZATCA e-invoicing requirements where Saudi sales are in scope.
Bilingual matching
Match rules that handle Arabic and English names, transliteration variants and local identifiers.
Distribution to consuming systems
Trusted records published to ERP, CRM and analytics through agreed interfaces.
What to have in place first
Master data work is ready to start when a business owner will decide the rules and the systems that hold each domain are known.
- Merchandising and digital teams have agreed who owns product and price data.
- A business owner for each data domain in scope has agreed to decide matching and quality rules.
- The systems that create and change records in each domain have been listed.
Plan MDM, PIM and data quality in retail and e-commerce
Tell us where you are today and which dates matter. We will propose a first phase with scope, owners and an itemised quotation.