Data profiling
An assessment of duplicates, gaps and conflicting values in the systems that hold each data domain.
Industry context
We give each party, product, supplier or asset one trusted record, with matching rules and stewards agreed by the business.

Master data work is about matching rules, data ownership and stewardship rather than software alone. We profile your data, agree the rules with the business and set up the workflows people use to keep records correct.
Telecom operators change their networks in agreed windows, under the obligations of TDRA in the UAE or CST in Saudi Arabia, and their customers notice every outage. Network engineers, product managers and care teams need to see the impact of each change on service before it is approved. Arabic and English spellings of the same name, national ID and commercial registration numbers, and UAE and Saudi address formats each need their own matching rules.
After stabilisation we hand over to your teams or keep running the service with you.
Alongside sector regulation, we often map delivery evidence to cross-industry baselines such as the UAE Information Assurance Regulation issued by TDRA, the NCA Essential Cybersecurity Controls in Saudi Arabia and the NIST Cybersecurity Framework, which many risk reviewers already use.
From design to stable operation, with the evidence the network operations centre, regulatory affairs and product leadership ask for.
An assessment of duplicates, gaps and conflicting values in the systems that hold each data domain.
Rules for matching records and choosing the trusted value, agreed with the data owners.
Queues and approvals for data stewards, with quality measures reported to data owners.
We map delivery evidence to the operator obligations set by TDRA in the UAE or the Communications, Space and Technology Commission in Saudi Arabia, including subscriber data protection requirements where they apply.
Match rules that handle Arabic and English names, transliteration variants and local identifiers.
Trusted records published to ERP, CRM and analytics through agreed interfaces.
Master data work is ready to start when a business owner will decide the rules and the systems that hold each domain are known.
Tell us where you are today and which dates matter. We will propose a first phase with scope, owners and an itemised quotation.